Case Study: InPost speeds up parcel pickup with PushPushGo

Speeding up the collection of packages from Parcel Lockers

InPost, a Polish courier company with a large network of parcel lockers, faced the challenge of motivating parcel recipients to collect their shipments quickly in order to speed up rotation within their machines. To address this, they partnered with the vendor PushPushGo to utilize web push notifications.

The solution implemented by PushPushGo involved sending targeted web push notifications to users who checked their shipment status, encouraging them to pick up their package within two hours in exchange for a discount code. This campaign by PushPushGo reached 82% of subscribers and achieved a 12.82% click-through rate, successfully speeding up package collection.

InPost

Paweł Halicki

Senior SEO Specialist