Case Study: SHOWROOM increases sales and reduces abandoned carts with PushPushGo web push automation

Saving abandoned carts and increasing return rate with web push automation

SHOWROOM, a large European e-commerce platform, struggled with a high rate of abandoned shopping carts, which customers often used as wish lists. The challenge was to recover these abandoned carts and encourage users to return to the site. To address this, they partnered with the vendor PushPushGo and utilized its web push notification service and marketing automation module.

PushPushGo implemented personalized, automated web push campaigns. Key solutions included an abandoned cart scenario that triggered a notification after a user left a site and an extended absence scenario for inactive subscribers. This strategy yielded significant results, with one campaign achieving an 11.96% click-through rate. The overall implementation successfully increased user activity and online sales for SHOWROOM.

SHOWROOM