Case Study: InPost reaches SMEs and boosts Fulfillment engagement with PushPushGo web push notifications

Save abandoned subscription process with web push automation

InPost, a Polish courier company with a large network of parcel lockers, faced the challenge of reaching small and medium-sized businesses that had visited their website to learn about their new Fulfillment service but abandoned the process without completing a contact form. To re-engage these potential B2B customers, they partnered with the vendor PushPushGo and utilized its web push notifications service.

The solution implemented by PushPushGo involved sending automated web push notifications to subscribers who had checked the InPost Fulfillment offer, encouraging them to use the service. This campaign reached 69% of the targeted subscribers and achieved an 8.97% click-through rate, successfully recapturing the interest of businesses that had initially abandoned the subscription process.

InPost

Paweł Halicki

Senior SEO Specialist