Case Study: InPost boosts mobile app downloads with PushPushGo web push automation

Promotion of mobile app using web push automation

The Polish courier company InPost, known for its network of automated parcel lockers, faced the challenge of promoting and increasing downloads for its award-winning mobile application. To encourage installs, they partnered with the vendor PushPushGo to leverage its web push automation service.

PushPushGo implemented a campaign using web push notifications to reach a large audience of mobile website visitors. Two key campaigns encouraged app ratings and downloads, achieving high subscriber reach rates of 87% and 75%, with click-through rates of 20.61% and 8.70% respectively. The overall strategy successfully reached over 81% of subscribers, effectively promoting the app and driving installations.

InPost

Paweł Halicki

Senior SEO Specialist