Case Study: InPost achieves over 44% subscriber reach with PushPushGo web push notifications

Promotion of a new service using web push notifications

InPost, a Polish courier company, faced the challenge of reaching the largest possible audience with information about its new services. To promote these new features to both current and potential customers, the company partnered with the vendor PushPushGo to utilize web push notifications.

The solution implemented by PushPushGo involved sending a series of web push notification campaigns. The measurable results were significant, with one campaign reaching 51% of subscribers and another achieving a click-through rate of 6.31%. InPost stated that, in terms of audience reach, the web push notifications provided by PushPushGo are "basically unbeatable."

InPost

Paweł Halicki

Senior SEO Specialist