Case Study: Player.hu boosts article viewership with PushPushGo web push notifications

Player.hu increases viewership of articles with web push notifications PushPushGo

Player.hu, a leading Hungarian online media and entertainment platform, faced the challenge of boosting engagement among its returning users and increasing viewership for specific articles. To address this, they partnered with the vendor PushPushGo to implement a web push notification service.

PushPushgo's solution involved sending mass campaigns and utilizing automation scenarios that sent targeted notifications based on user behavior, such as their last visited category. This strategy generated over 210,000 website visits from web push notifications in just three months, with automation campaigns achieving a notably high average click-through rate of 5.57%. The client found the PushPushGo platform to be cost-effective, simple to use, and praised its great support.

Player.hu

Orsolya Sziklai

Marketing Manager