Case Study: Planeta Sport boosts retention and revenue with PushPushGo web push notifications

Planeta Sport multiplies retention and revenue with web push notifications

Planeta Sport, one of Serbia's largest sports equipment retailers, faced the challenge of engaging its website visitors through an additional communication channel. To address this, the company implemented a web push notification service from the vendor PushPushGo.

The solution involved sending regular campaigns and setting up automation scenarios for abandoned carts, product follow-ups, and cross-selling. As a result of working with PushPushGo, Planeta Sport generated over 445,000 website visits from push notifications in eight months and achieved an average CTR of 9.6% on automated scenarios, which significantly multiplied customer retention and revenue.

Planeta Sport

Stefana Jelesić

Head of Performance Marketing