Case Study: Planeta Sport achieves 4.35% click engagement during Black Friday with PushPushGo web push notifications

Planeta Sport - Customer Case Study

Planeta Sport, a major sports equipment retail chain in Serbia, sought to effectively promote its offers and stand out during the competitive Black Friday 2023 shopping period. To address this challenge, they utilized the web push notification tools provided by the vendor PushPushGo.

PushPushGo’s solution involved implementing a strategic web push campaign that was consistent with the retailer's promotions on other channels. The strategy included sending a manageable number of daily notifications that highlighted key customer benefits like discount percentages and free delivery. This approach, facilitated by PushPushGo, yielded a remarkable 4.35% click-through rate from recipients and contributed to a significant overall increase in customer engagement during the Black Friday sales event.

Planeta Sport

Marija Anđelković

Performance Marketing Specialist