Case Study: Pevex boosts engagement and website traffic with PushPushGo web push notifications

Pevex boosts user engagement and website traffic using web push notifications

The Croatian non-food retail chain Pevex sought to increase user engagement and online sales on its website by reaching visitors through an additional marketing channel. To address this challenge, they partnered with the vendor PushPushGo to implement its web push notification service.

PushPushGo's solution involved a combination of automated messaging scenarios and regular mass campaigns to inform subscribers about promotions and new arrivals. This strategy yielded significant results, including over 450,000 website visits from web push notifications in the first nine months of 2022. The automated campaigns were particularly effective, achieving an average click-through rate of 6.67%.

Pevex

Vjekoslav Vnučec

Performance Specialist