Case Study: InPost reaches 42% of subscribers with web push campaigns from PushPushGo

How to use web push mass campaigns to promote special offers

InPost, a Polish courier company, faced the challenge of reaching parcel recipients and potential customers with information about a time-sensitive promotion. The goal was to speed up package collection from their parcel lockers during a period of high demand. They partnered with the vendor PushPushGo to utilize its web push notification service to achieve this.

PushPushGo's solution was to implement mass web push campaigns sent to all subscribers. This approach successfully reached over 42% of their audience. The campaigns were highly effective, achieving click-through rates of 9.90% and 9.10%, demonstrating significant user engagement with the promotional offer.

InPost

Paweł Halicki

Senior SEO Specialist