Case Study: Player.hu increases reader retention with PushPushGo web push automation

How to build loyalty among readers thanks to web push automation

Player.hu, a Hungarian news portal covering technology, culture, and automotive, faced the challenge of increasing reader loyalty and improving the rate of returning visitors. To address this, they implemented web push automation from the vendor PushPushGo.

The solution involved an automated PushPushGo scenario that sent a personalized notification to subscribers every four days. The content was tailored to each reader's interests based on the news categories they viewed. This strategy achieved an impressive average click-through rate of 22.78% and significantly boosted reader retention for Player.hu.

Player.hu

Orsolya Sziklai

Marketing Manager