Case Study: DoRzeczy.pl boosts reader engagement with PushPushGo web push notifications

How DoRzeczy.pl uses web push notifications to reach its readers

DoRzeczy.pl, a major Polish news portal, needed to promote its content, increase reader visit frequency, and build loyalty and engagement among its audience. To address this challenge, they partnered with the vendor PushPushGo to implement its web push notification service.

PushPushGo provided a solution where the portal sends a high volume of web push campaigns monthly. This strategy successfully built a subscriber base representing 15% of their total audience, with 89% of those subscribers being highly active. The vendor's service helped achieve an average click-through rate of 2.1% for campaigns, effectively promoting content and increasing user engagement.

DoRzeczy.pl

Robert Pstrokoński

Managing Director of Publishing