Case Study: home&you increases conversion with PushPushGo web push notifications

home&you increases conversion with web push

home&you, a major Polish importer and distributor of home furnishings, sought to increase sales and reach a new audience. To achieve this, the company partnered with PushPushGo to implement its web push notification service as a new communication channel.

PushPushGo's solution involved deploying both mass marketing campaigns and personalized automation scenarios. This strategy generated significant traffic, with automated messages accounting for up to 41% of it. The implementation was highly successful; home&you gained over 100,000 subscribers in three months and met its specific goals for subscriber growth, conversion rate, and transaction volume within the intended timeframe, with some pushes achieving a 120% higher CTR.

home&you

Oliwia Socha

Marketing Automation Specialist