Case Study: GUGU promotes an album premiere with PushPushGo web push notifications

GUGU promotes new release with web push notifications

GUGU, a music label, sought a new way to promote the premiere of a new album for one of their artists. To reach their audience with this information, they partnered with PushPushGo to implement a web push notification service.

PushPushgo's solution involved placing a countdown on the label's website, allowing visitors to subscribe for a notification alerting them to the release of the first single. The sent push included action buttons to check the clip and order the album. The campaign was intuitive to run and achieved a 9.83% click-through rate, successfully reaching over 55% of its subscribers.

GUGU

Patryk Michel

Project Manager