Case Study: ePlaneta achieves almost 50K web push sessions with PushPushGo

ePlaneta maximizes audience engagement with web push notifications - PushPushGo

ePlaneta, an e-commerce platform offering a wide range of products, sought to enhance interaction with its website visitors and increase sales. To meet this challenge, they partnered with the vendor PushPushGo to implement web push notifications as an additional communication channel.

PushPushGo's solution involved deploying both mass campaigns and automated notification scenarios, including personalized offers for last seen products, abandoned cart reminders, and alerts for long-absent users. This strategy from PushPushGo yielded remarkable results, generating nearly 50,000 sessions in 2023. The automated campaigns were particularly effective, achieving click-through rates as high as 12.63%.

ePlaneta

Stefana Jelesić

Head of Performance Marketing