Case Study: Dnevnik.si boosts reader engagement with PushPushGo web push notifications

Dnevnik.si continually improves its readers’ engagement with web push

The customer, Dnevnik.si, a major Slovenian online news portal, faced the challenge of gaining readers' loyalty and establishing itself as a primary source of information in a competitive market. To address this, they partnered with the vendor PushPushGo to implement their web push notification service.

PushPushGo's solution involved using web push for mass campaigns to send breaking news and important daily stories, creating a habit for readers to engage. This strategy, which also included automated scenarios for re-engaging inactive users, achieved an average click-through rate of 3.82%. Each push notification sent via PushPushGo resulted in an immediate and significant spike in visits to the portal.

Dnevnik.si

Aljaž Potočnik

Journalist