Case Study: Betfan builds user relationships and boosts betting engagement with PushPushGo web push notifications

Betfan builds relationships with users and promotes betting using web push notifications

Betfan, a legal online betting service in Poland, faced the challenge of building stronger relationships with its users on a daily basis and encouraging them to place bets. To address this, they partnered with the vendor PushPushGo to implement a web push notification service to efficiently reach customers who were missed by other communication methods.

PushPushGo's solution involved using both mass campaigns and automated scenarios. Betfan sent an average of 15 campaigns per month with clear call-to-action buttons and used personalized automation, like an "Abandoned Bet" series which achieved an 8.70% CTR. This strategy from PushPushGo successfully attracted more users to games and built good customer relations, with results visible almost immediately in their analytics.

Betfan

Krystian Grzelak

Director of E-commerce Department