Case Study: Betcris.pl increases daily active users with PushPushGo web push notifications

Betcris.pl increases the number of daily active users with web push notifications - PushPushGo

Betcris.pl, a bookmaking company and legal bookmaker in Poland, sought to increase user retention and brand awareness. They partnered with the vendor PushPushGo to implement web push notifications as a new, less invasive communication channel to reach a larger group of players.

PushPushGo provided a solution involving both regular mass campaigns and automated notifications for scenarios like welcoming new subscribers and reactivating inactive users. This strategy resulted in an increase in daily active users and improved player reactivation rates for Betcris.pl. The marketing manager noted that push notifications were a key factor in improving these metrics and strengthening the brand's relationship with its audience.

Betcris.pl

Tomasz Szymczak

Marketing Manager