Case Study: A1 Slovenija increases website traffic with PushPushGo web push notifications

A1 Slovenija increases website traffic with web push notifications

A1 Slovenija, a telecommunications provider, sought to reach more users and build stronger relationships with current, new, and potential customers. To address this challenge, they implemented web push notifications from the vendor PushPushGo.

PushPushGo’s solution involved a complex strategy of automated campaigns, A/B testing, and regular manual pushes. The results included an immediate growth in their subscriber base and a significant increase in website traffic. Specific automation scenarios, such as a welcome message and cart abandonment reminders, achieved click-through rates as high as 10.81%.

A1

Katarina Keše

Product Manager