Case Study: 4F increases app engagement with PushPushGo mobile push notifications

4F increases user engagement in the application with mobile push notifications - PushPushGo

4F, a Polish sportswear brand, sought to increase user engagement within its mobile app and decrease its app uninstall rate. To address this challenge, the company partnered with vendor PushPushGo to implement a mobile push notification service.

PushPushGo's solution involved sending regular mass and targeted campaigns, alongside automated scenarios like Welcome messages and Abandoned cart reminders. This strategy implemented by PushPushGo resulted in an immediate increase in the number of return users to the mobile app, with mass campaigns generating 60-70% of the results and automated scenarios accounting for the remainder.

4F

Jonasz Gajewski

Digital & Mobile Lead Architect