Case Study: 24sata boosts engagement and repeat visits with PushPushGo web push notifications

24sata increases users’ engagement with web push notifications

24sata, a major Croatian daily news portal, sought to instantly reach its readers with important news to increase user engagement and repeat visits to its website. To address this challenge, they partnered with PushPushGo to implement its web push notification service.

PushPushGo's solution involved helping 24sata track subscriber behavior to send targeted, interest-based notifications. By employing a strategic sending policy and utilizing features like Require Interaction and call-to-action buttons, PushPushGo helped the portal achieve significant results. The measurable impact included a 37% higher CTR for targeted campaigns and a 68% higher CTR for campaigns using buttons, leading to greater overall user engagement and more site visits.

24sata

Sandra Krunic

Head of Product Development Digital Performance & Development