Case Study: CrossFit Dana Point achieves community-driven growth and reduced churn with PushPress

How We Grew By Focusing On What We Had - Our Community

CrossFit Dana Point is a 1,300 sq. ft. CrossFit box in Dana Point, CA (est. 2014) with five coaches and about 100 members that needed to grow without losing the tight-knit community that defines its brand. Featured by PushPress — the makers of gym management software — the gym’s main challenges were improving member onboarding, maintaining retention, and scaling operations while preserving personal coaching and community connection.

PushPress supported CrossFit Dana Point by showcasing their story and by providing gym management tools that streamline onboarding, class scheduling and member communication. Using a refined intake process (a 45‑minute intro/assessment plus two paid personal sessions) combined with events, consistent coach engagement and online review visibility, CrossFit Dana Point stabilized growth and retention, reaching roughly 100 members and strengthening community-driven acquisition — a measured outcome highlighted by PushPress.

CrossFit Dana Point