Case Study: CrossFit H-Town Fitness achieves multi-location growth with PushPress

How We Grew A Garage Gym to Multiple Locations

CrossFit H-Town Fitness started as a two‑car garage gym in Houston and faced the classic scaling challenges of small-box growth: finding and financing retail space, doubling equipment and inventory, hiring and managing staff and partners, and standardizing member onboarding. To help manage that complexity as they expanded from a garage to multiple locations, they partnered with PushPress, the gym management software provider featured in PushPress’s Gym Stories series.

Using PushPress’s gym management tools for scheduling, membership billing, and structured onboarding, CrossFit H-Town formalized a 3‑class “foundations” pathway (later adding private intro sessions), improved class capacity and coach allocation, and centralized admin tasks. The result was sustainable growth—from a handful of garage members to roughly 200 members, a 4,800 sq. ft. facility and a team of 16 coaches—while keeping referrals and member experience strong as they scaled.

CrossFit H-Town Fitness