Case Study: North Adelaide Fitness Centre achieves Australia’s most awarded boutique gym status with PushPress

How We Became Australia's Most Awarded Boutique Gym

North Adelaide Fitness Centre (NAFC), an award‑winning boutique gym in Adelaide, faced a rocky period during an ownership transition that left the club stagnant, then suffered a Boxing Day fire that closed the facility, caused a steep membership drop and strained finances. PushPress, the makers of gym management software, featured NAFC in its Gym Stories series to highlight the gym’s recovery and lessons learned.

NAFC rebuilt by changing culture and sales (moving away from locked‑in contracts), prioritizing recurring direct‑debit income, investing personal capital to renovate the club, and launching the boutique R50 program. Those moves produced clear outcomes: 10% membership growth in the first year after purchase, the R50 program grew to about 175 full‑fee members in under 18 months, an enquiry‑to‑sale conversion rate of roughly 60%, and industry recognition including an IHRSA Rising Stars award. PushPress helped amplify NAFC’s approach by showcasing their story to the wider gym community.

North Adelaide Fitness Centre