Case Study: BC-Fit Survives the Pandemic and Builds Community with PushPress

How PushPress Helped BC-Fit Survive During the Pandemic

BC-Fit, a community-based functional fitness gym in Brushy Creek, Texas, opened in late 2020 during the pandemic and immediately faced major headwinds, including low member numbers, rising COVID cases, winter storm damage, and financial pressure. After initially using separate systems for programming and customer management, they needed a more affordable, all-in-one solution to help them stay open and keep members engaged.

PushPress provided BC-Fit with an integrated gym management platform covering memberships, billing, programming, and scheduling, along with a free tier for up to 100 members and two staff members. With PushPress, BC-Fit improved the member experience, retained its early members, and gained breathing room to grow; Douglas said it “100 percent saved us.” The gym later upgraded to a paid plan as it became more stable, and PushPress also helped them launch a branded app and display workouts easily in the gym.

BC-Fit

Douglas Branham

BC-Fit