Case Study: Fixed on Fitness boosts gym retention and check-ins with PushPress

How Fixed on Fitness Drives Retention with Gym Member Check-Ins

Fixed on Fitness in Milton, FL is a strength and conditioning and functional-bodybuilding gym run by Kenzie Presnell and her husband. Like many gym owners, they struggled with inconsistent member follow-up, manual lead nurturing, and getting members to reliably check in, which made it harder to track attendance and support retention. They needed a simpler way to manage communication and build better habits among members, and they turned to PushPress for help.

Using PushPress Grow and its automated 90-day workflows, Fixed on Fitness streamlined lead follow-up, member communication, and check-in reminders so members would stay engaged from their first class onward. The result was stronger accountability and retention, plus a major attendance milestone: Fixed on Fitness won the PushPress 2023 Check-In Challenge with an average of 15.62 check-ins per member. Kenzie Presnell said PushPress helped increase conversions, reduced leads falling through the cracks, and made it easier to identify and re-engage members who had been absent for seven days or more.

Fixed on Fitness in Milton

Kenzie Presnell

Owner