Case Study: Spectrum Brands boosts Russell Hobbs eCommerce performance with PushON

Spectrum Brands boosts page consumption 500% with PushON

Spectrum Brands, a US-headquartered Fortune 500 company, faced challenges with its dated eCommerce technology stack, which delivered an inconsistent brand presence and lacked global control and reporting. To address this, they partnered with PushON for a digital transformation project, selecting Magento Commerce as their new enterprise platform for its scalability, multi-storefront capabilities, and SEO-friendly features.

PushON led the complex project with detailed planning, UX design, and a focus on product data and SEO. The solution they implemented for the Russell Hobbs website resulted in a dramatically improved performance, including a 54% reduction in bounce rate, a 500% increase in page consumption, and a more than halved page load time. This successful digital transformation was recognized with a European eCommerce Award.

Spectrum Brands