Case Study: Ainscough Crane Hire achieves more contract wins with PushON’s Customer Account Portal

Ainscough Crane Hire boosts local search clicks 10x with PushON

Ainscough Crane Hire Ltd, the UK's leading lifting solutions provider, needed to enhance its digital infrastructure to better serve customers and maintain a competitive edge. The enterprise partnered with vendor PushON for a strategic digital transformation, focusing on maximizing their Adobe Commerce (Magento) eCommerce platform's utility.

PushON implemented a phased approach, delivering a central Customer Account Portal on Adobe Commerce that enabled self-service features like crane booking, tracking, and invoicing. They also executed a localized search marketing campaign. The solution became a key market differentiator, leading to increased contract wins and customer satisfaction. The marketing efforts yielded a ten-fold increase in searches and clicks for local crane hire terms.

Ainscough Crane Hire Ltd