Case Study: LeatherUp boosts abandoned-cart conversions to 6.5%+ and captures tens of thousands in incremental revenue with Pushnami

The #1 Online Leather Store Pushes E-commerce Sales Forward

LeatherUp, a factory-direct online retailer with over 25 years in the leather business and 1.5 million customers, faced the twin challenges of re-engaging a base where 60% of purchases come from returning customers and breaking through consumer attention while competing with Amazon’s ~50% e-commerce market share. To address abandoned carts and improve customer engagement, LeatherUp turned to Pushnami’s web-based push notifications and AI-powered messaging.

Pushnami implemented web push notifications that target users who didn’t convert after abandoned cart emails, plus one-click site subscriptions that require no email. Pushnami’s approach delivered conversion rates over 6.5% on additional abandoned cart reminders, generated tens of thousands of dollars in incremental revenue, and steadily grew LeatherUp’s subscriber base week to week.

LeatherUp

Patrick Turner

Chief Executive Officer