Case Study: Newsweek achieves 500K+ web push subscribers and turns email into revenue with Pushnami

How Newsweek Gained Additional Repeat Readership After Switching to Pushnami

Newsweek, the long‑running news publisher with roughly 60 million monthly visitors, sought to increase repeat readership, improve user loyalty, and unlock new revenue streams. To address this, Newsweek partnered with Pushnami to deploy browser-based Web Push notifications and Pushnami’s email platform.

Pushnami implemented Web Push with Smart Subscribe and RSS-driven automation, plus an email program optimized with ISP deliverability reports and an ad feed for native ads. The results: 500K+ web push subscribers in under eight weeks, Gmail open rate rose from 12% to 19%, newsletters shifted from a cost center to a profit center, and editorial teams saved hours through automated push creation — all enabled by Pushnami.

Newsweek

Adam Silvers

Associate Director of Strategy