Case Study: AstroStyle achieves 315K+ web push subscribers and personalized, revenue-driving engagement with Pushnami's managed web push

How AstroStyle Engages Their Readers with A Fully-Managed Web Push Strategy

AstroStyle, run by the AstroTwins Ophira and Tali Edut, is a lifestyle and astrology publisher reaching more than 4.5 million unique visitors a month. Their challenge was delivering the right article or product to the right reader at scale—automating personalized content delivery and supporting ecommerce—so they partnered with Pushnami to deploy Web Push and Pushnomics machine learning in a managed, agency-style approach.

Pushnami’s team built and optimized AstroStyle’s browser push campaigns, handled creatives and send strategy, and used Pushnomics segmentation to send personalized daily horoscopes and product recommendations. The results: 315K+ web push subscribers (adding thousands per day), hundreds of thousands of additional repeat visits, increased page views and product sales, and measurable uplift in on-page revenue—achieved through Pushnami’s fully managed push program.

AstroStyle

Ophira Edut

Co-Chief Executive Officer, Founder