Case Study: EveningClassifieds.com achieves 2X performance and higher traffic and revenue with Pushnami

Evening Classifieds Increases Performance 2X

EveningClassifieds.com is a high‑traffic job board (about a million page views/month) serving job seekers and hiring managers. The site relied on an email newsletter and preference survey to match candidates to jobs, but many visitors skipped the survey and the single‑channel approach limited timely engagement. EveningClassifieds.com turned to Pushnami for web‑based push notifications to create an immediate, opt‑in channel that would reach active job seekers without interrupting the job search experience.

Pushnami integrated its push notifications with EveningClassifieds.com’s filters and database, built a lightweight (five‑line) install and a detailed data‑feedback system, and worked with designers to make the opt‑in seamless. The result: subscription rates consistently above 20% and performance “3x better” than prior systems, rapid rollout from 10% of traffic to sitewide in under a month, and measurable increases in total visits and revenue per visitor; Pushnami’s data also helped improve email subscription and open rates.

EveningClassifieds.com

Alexander

Owner