Case Study: Affiliate Marketing Company decreases CPA by 30% with Pushnami

Affiliate Marketing Company Decreases CPA by 30% With the Pushnami Ad Network

Affiliate Marketing Company, an anonymous advertiser, needed a way to find high-quality traffic at lower costs across its many affiliate websites in finance, sweepstakes, samples/freebies, lifestyle, job search, insurance, home improvement, surveys, and the senior space. The company wanted new performance marketing channels to maximize revenue and had heard that web push traffic could offer low-cost acquisition, so it turned to Pushnami and its Ad Network.

Pushnami helped the customer get started quickly with its in-house creative team to optimize push creatives and campaigns, then test offers in the Pushnami Ad Network. After two weeks, the company saw an average CPC of $0.20 and a 30% decrease in CPA versus traditional advertising networks, while maintaining strong lead generation and easier sub-source ID optimization.