Case Study: Telluride Regional Medical Center rebuilds trust and clarifies messaging with Pushkin Public Relations

Telluride Regional Medical Center rebuilds trust in 2 years with Pushkin Public Relations

Telluride Regional Medical Center, a rural healthcare provider in Colorado, faced a challenge in rebuilding trust and structuring its messaging after two years of pandemic strain and leadership changes. The organization engaged Pushkin Public Relations to help it regain control of its communications and stabilize its narrative.

Pushkin PR implemented a comprehensive bilingual communications plan in English and Spanish, spanning newsletters, news releases, social media, and a new website. This strategy decreased negative media coverage, grew social media engagement, and improved community feedback. The vendor's work provided Telluride Regional Medical Center with cleaner, more consistent messaging, which supported the successful launch of a new primary care clinic.

Telluride Regional Medical Center