Case Study: Givebutter achieves realtime donor engagement for livestream fundraising with Pusher

Taking social fundraising online with Givebutter’s realtime platform

Givebutter, a DC-based fundraising platform serving more than 10,000 groups, needed to move in-person events online when COVID-19 shuttered traditional fundraisers and threatened nonprofit revenue. To preserve the social, community-driven elements of fundraising during livestreamed events, Givebutter partnered with Pusher and used Pusher Channels to provide realtime donor visibility and engagement.

Using Pusher Channels (integrated via Laravel on the backend and Laravel Echo on the frontend), Givebutter implemented a realtime supporter feed in just a few hours—CTO Liran Cohen called the rollout “a breeze.” The Pusher-powered feed animates new donations as they arrive, reinforcing social proof and driving engagement; Givebutter’s demo livestream showed a “Total raised: $21,100” and the feature helped recreate community and boost online donations during streamed events.

Givebutter

Liran Cohen

Chief Technology Officer