Case Study: Lindt boosts voting and sharing with Pusher's real-time activity stream

Lindt competition by Your Interface

Lindt ran a photo competition (managed by the communications agency Your Interface) where users upload and vote for pictures of the Lindt Gold Bunny. The challenge was poor content discovery—images were previously only sortable by date or rank, so early entries dominated votes. Pusher was used to address this by powering a real‑time activity stream.

Pusher implemented an activity stream showing new registrations, photo uploads, votes, and social shares (the team also leveraged Pusher’s Event Creator and customized the example integration). The stream improved discovery and community engagement and this year delivered a measurable increase in voting and sharing compared with the prior setup. Pusher’s solution helped surface recently voted, uploaded, or shared photos so more entries gained visibility.

Lindt