Case Study: Pitchbox achieves an 18% boost in conversion rates with Pusher

How Pitchbox Helps Users Improve Conversion Rates by 18% with Pusher

Pitchbox is a prospecting, outreach, and relationship‑building platform for internet marketing, public relations, and business development teams that needed to prevent hot leads from going cold—lead generation is expensive and slow follow‑up reduces close rates. To address slow response times, Pitchbox integrated Pusher’s real‑time notification technology (Growl‑like alerts) into its Social CRM and email client so users see instant alerts when prospects reply.

Using Pusher, incoming replies are tied to the original prospect and trigger instant notifications that take users directly to the email, enabling responses within seconds. Accounts using Pusher notifications report an 18% improvement in conversion rate due to faster follow‑up; Pusher also powers real‑time progress bars and other productivity alerts that help Pitchbox users manage prospecting workflows and close more deals.

Pitchbox

Michael Geneles

Co-Founder