Case Study: Mullen achieves 100,000 votes and 50M page impressions with Pusher

How Mullen Used Pusher to Engage 100,000 Voters and Made JetBlue’s Campaign Fly

Mullen, the agency behind JetBlue’s Election Protection campaign during the 2012 U.S. Presidential election, faced the challenge of creating a memorable, low‑budget marketing stunt that could handle realtime interaction and large traffic spikes. They turned to Pusher, using Pusher’s real‑time messaging platform to power the campaign’s live voting engine so users could cast votes and watch results update instantly.

Pusher provided a scalable, managed realtime backend that let Mullen deliver the idea on time and within budget and focus on the creative work. The campaign went viral, earned national media coverage, recorded over 50 million page impressions, more than 100,000 votes, and awarded over 1,000 free flights—results that left both JetBlue and Mullen “blown away.”

Mullen