Case Study: Wicked Weasel achieves $2K–$4K weekly sales and recovers 10 abandoned carts/day with PushEngage

Wicked Weasel Getting $2K to $4K Sales Per Week Using Push Notifications

Wicked Weasel, an Australian women's wear brand serving global customers, needed new, reliable channels beyond social media and email to reach shoppers instantly and improve conversions. They turned to PushEngage, a web push notification platform, because push notifications offered better deliverability and instant messaging for time-sensitive updates like live events and promotions.

PushEngage enabled Wicked Weasel to instantly notify customers, recover abandoned carts, and create urgency with timed promo reminders. As a result, Wicked Weasel now sees $2K–$4K in sales per week attributed to push efforts, an average 10% CTR on push notifications, 10 recovered sales per day from the Cart Abandonment campaign, and a 9.58% conversion rate on that campaign—demonstrating measurable revenue and engagement gains from PushEngage.

Wicked Weasel

Amanda Hyciek

Digital Marketing Strategist