Case Study: Phooto achieves 20.66% subscription rate and drives 5% traffic & 3% revenue with PushEngage

Phooto Increased Subscription Rate By 20.65%

Phooto! is a B2C personalized photo-products company (prints, books, frames, gifts) that needed to better monetize heavy paid and organic traffic, improve re‑engagement, increase average order value, and lift marketing ROI as paid media costs rose. They partnered with PushEngage, a web push notification platform, to find a more efficient way to reach users after they left the site.

PushEngage implemented single‑step opt‑in web push campaigns with images, local‑language messaging, segmentation, and cart‑abandonment flows. As a result, Phooto! achieved a 20.66% subscription rate, gets 5% of total site traffic from web push, recovers sales with an 8.32% CTR on cart‑abandonment notifications, and attributes 3% of total revenue to push—driving improved traffic quality and a better ROI thanks to PushEngage.

Phooto!

Bernard Braun

Marketing Team