Case Study: MyDeal.com.au achieves 20% increase in push notification revenue with PushEngage

MyDeal.com.au Increased Revenue by 20% using PushEngage Cart Abandonment Notifications

MyDeal.com.au, a leading Australian retail marketplace connecting millions of consumers with thousands of retailers, wanted an additional marketing channel that would add measurable value to their mix while being easy to integrate, use, and scale. They turned to PushEngage to introduce web push notifications for features like cart abandonment, browse abandonment, dynamic segmentation, drip and triggered campaigns.

PushEngage implemented real-time push campaigns (notably cart abandonment) to re-engage site visitors and drive bulk traffic for sales events. The results were clear: a 15% subscription rate to push, 2.7% of overall traffic from push notifications, a 4% conversion rate on the cart abandonment campaign, and a 20% increase in push notification revenue using cart abandonment messages.

MyDeal.com.au

Suhaib Anwar

Head of SEO