Case Study: LoanMart achieves 4X higher click-through rates and a 19.8% subscription rate with PushEngage

LoanMart got 4X Higher Click-Through Rate using Web Push Notification

LoanMart, a leading U.S. auto title loan lender with more than 250K customers, needed a way to re-engage website visitors after their initial visit to increase conversions. To solve this, they implemented PushEngage’s web push notification solution, using automated drip campaigns, segmentation and geo-targeting to reach prospective borrowers beyond the site.

PushEngage enabled LoanMart to send multi-step, automated push campaigns (including ~6 months of drip messages) and target subscribers by state, resulting in a 19.81% subscription rate (single-step opt-in) and over 60K subscribers. The PushEngage program drove measurable uplift with web push click-through rates 4X higher than other channels, improving re-engagement and campaign efficiency.

LoanMart

Justin Cross

Marketing Manager