Case Study: Intex achieves 312% increase in click rate with PushEngage Drip Web Push Notifications

Intex Increased Click Rate by 312% Using Drip Web Push Notifications

Intex, a global consumer electronics brand and the second largest mobile phone company by sales with over $1B in revenue, had built a 30,000+ web push subscriber base but needed to re-engage users more effectively and track which updates subscribers had received. Already using PushEngage for web push notifications, Intex’s goals were to ensure no user missed product or content updates and to boost click-through rates beyond what regular campaigns were delivering.

PushEngage implemented Drip Web Push Notifications and Drip Auto-Responders to automate series-based, segmented campaigns and simplify notification management. The Drip campaigns drove 15% of Intex’s total site traffic and produced a 7% click rate versus 1.7% for regular campaigns—a 312% increase in click rate—while making it easy to add or tailor drips for different purposes.

Intex

Mayur

Intex