Case Study: CouponRani achieves 15% revenue lift and 30% higher CTR with PushEngage

CouponRani Increased Revenue By 15% Using PushEngage Push Notifications

CouponRani, a leading Indian deals-and-coupons site, needed a way to notify users instantly about time‑bound flash sales so customers wouldn’t miss offers. To reach users off-site and complement email and on‑site messaging, CouponRani adopted PushEngage’s Chrome push notification service.

PushEngage was integrated in minutes and used segmentation, scheduling and notification analytics to target users, resulting in rapid growth to ~16,965 subscribers and a 21.5% average click rate. Compared with newsletters, PushEngage drove a 30% higher CTR, a 35% higher opt‑in rate (21% vs 15%), and roughly a 15% increase in revenue, demonstrating clear measurable impact from PushEngage.

CouponRani