Case Study: Charlton Athletic achieves higher fan engagement and boosts ticket revenue with PushEngage

Charlton Athletic got a 7.17% Conversion Rate In Cart Abandonment Campaign

Charlton Athletic, the South East London football club, faced a challenge keeping fans engaged digitally through its booking and club website. To drive real‑time updates, ticket sales and merchandising engagement, Charlton Athletic selected PushEngage’s web push notification service.

PushEngage enabled one‑click subscriptions, automated cart‑abandonment pushes and drip (welcome) campaigns; the club achieved a 20% subscription rate, 7.17% CTR on cart‑abandonment campaigns, 9.6% CTR on drip campaigns, 0.8% of site traffic from push and 1.15% of season revenue attributable to push notifications—resulting in noticeably higher fan engagement and increased ticket sales.

Charlton Athletic

Alex Avery

Database Marketing Executive