Case Study: BollywoodKart achieves 15% revenue lift with PushEngage's personalized cart-abandonment web push notifications

BollywoodKart Gets 15% Lift in Revenue Using Cart Abandonment Push Notifications

BollywoodKart, a leading e-commerce site for designer Indian ethnic wear, faced high cart abandonment rates common in online retail and wanted to recover lost sales. To address this, they used PushEngage’s website notifications — specifically the events-based, personalized Abandon Cart web push campaign — to re-engage customers in real time.

PushEngage implemented a personalized abandoned-cart push strategy (including product name, image, price and custom landing URLs, with drip scheduling and frequency caps), which drove a 10% click-through rate, a 15% conversion rate and a 12–15% increase in revenue month-to-month, delivering about 4% more recovery than abandoned-cart emails.

BollywoodKart