Case Study: AskLaila achieves 300% increase in registrations and 100% higher CTR with PushEngage

AskLaila Increased CTR by 100% and Got 3X Subscription Using PushEngage Web Push Notifications

AskLaila, a leading local business discovery platform in India with 1M+ monthly visits, needed a way to re-engage non-registered users who browse listings without signing up. To address this challenge, AskLaila partnered with PushEngage and implemented PushEngage Web Push Notifications to capture attention and drive users back to the site.

Using PushEngage, AskLaila segmented visitors by city and device, optimized opt-in flows, scheduled sends, reused high-performing messages, and deployed large-image rich notifications to boost engagement. The results with PushEngage were strong: push notifications delivered 100% higher CTR than newsletters/emails, registration rate increased by 300%, AskLaila grew to 215k registered push subscribers (adding ~5k/week), and opt-in rates rose significantly.

AskLaila

Nitin