Case Study: Arkadium achieves higher user retention and LTV with PushEngage

3.6% Of Users In A Given Week Subscribe To Arkadium’s Web Push

Arkadium, a creator of premium games delivering hundreds of millions of annual gameplays and hosted on Arkadium.com as well as major publishers like USA Today, the Washington Post and MSN, needed a push notification partner to boost user retention and strengthen its brand. After evaluating options, Arkadium selected PushEngage as its push notification platform to address those marketing goals.

PushEngage implemented multiple opt-in dialog styles, analytics, competitive pricing and automated Trigger Campaigns that send dynamic, behavior-based messages (about 120 notifications per campaign) to re-engage players. Arkadium achieved roughly a 3.6% weekly subscription rate, reported higher user retention and LTV, found the solution ROI positive, and benefited from PushEngage’s onboarding and campaign support.

Arkadium

Eric Bogard

Vice President Marketing