Case Study: UnitedHealthcare Children’s Foundation improves storytelling, donations, and grant UX with Push10

UnitedHealthcare Children’s Foundation streamlines grant applications and donor storytelling with Push10

The UnitedHealthcare Children's Foundation needed to better maximize its impact, as its outdated website and suboptimal user experience were muddling its story and failing to effectively surface the narratives of the children it supports. Push10 was engaged to provide web strategy, design, and development services to address these challenges.

Push10 implemented a new content strategy and design that put the foundation's families front and center, streamlining the grant application process and clarifying donation paths. The solution created a balanced, hopeful brand tone and restructured the site for growth, making it easier to create and share compelling stories. This redesigned website better enables the UnitedHealthcare Children's Foundation to tell its story and expand its reach to both applicants and donors.

UnitedHealthcare Children’s Foundation