Case Study: Pasadena Community Foundation strengthens brand and website with Push10

Pasadena Community Foundation grows assets from $16 million to $260 million with Push10

Pasadena Community Foundation (PCF) faced a challenge where its brand and website no longer reflected its significant growth or leadership in local philanthropy. This made it difficult to compete with national donor-advised fund providers and to clearly show donors, nonprofits, and advisors the impact of local giving. They partnered with the vendor Push10 for a comprehensive brand strategy, visual identity, and web design & development project to address this.

Push10 implemented a strategic solution rooted in deep research, defining PCF as "The Constant Guide." They created a modernized visual identity and a redesigned, user-centric website with dedicated pathways for different audiences. The new WordPress site improved navigation and impact storytelling, integrated donation systems, and achieved WCAG 2.1 AA accessibility. The result was a clear, compelling brand and digital platform that supports PCF's mission and positions it for future growth in grantmaking and donor engagement.

Pasadena Community Foundation